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Brand muse Yuri Ebihara helps roll out new Hydro Genius serum.
July 11, 2016
By: Christine Esposito
Editor-in-Chief
Shiseido Co., Ltd. has launched a new serum in commemoration of the 20th anniversary of Benefique, its beauty and lifestyle brand taking advantage of the company's proprietary skin temperature-based regimen called “thermal beauty care.” At a special launch event, fashion model and Benefique brand muse Yuri Ebihara introduced the new product, Hydro Genius, a high moisturizing serum. Shiseido also rolled out a new Benefique brand movie titled “Make People Warm and Be...
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